Who We Are

Making Cannabis Work For You

Whether you need help implementing a new solution, upgrade guidance or overall support, we know cannabis and we know how to make build a strategy that works best for your business.


White Roots Consulting specializes in operational strategy building, management consulting, and digital transformation for the cannabis industry.

It's Our Business to Mind Your Business

We are committed to cannabis and we understand this industry from every vantage point. With 30+ years of experience in the recreational and medical marijuana marketplace, our team of cannabis consultants have seen every aspect of the industry and how it is changing by the day. We work with you to understand your vision, strategies, and objectives—then help you put together a plan to achieve success.

Experts Supporting Experts

No matter where you are currently in your company’s lifecycle, we have the expertise and experience to help you advance seamlessly to the next level. This isn’t our first rodeo. Not only do we have boots-on-the-ground experience in every single vertical, we have lobbied for the industry in Washington, D.C. and have supported organizations like CannAbility to ensure children and parents have safe access to the powerful medicine of marijuana. Here are some of the ways our cannabis consultants provide proven strategies, tools, and support for cultivators, manufacturers, dispensaries, and multi-vertical cannabis organizations who are making moves in today’s green economy.

A Partner You Can Trust

No one knows your business better than you. We are seasoned experts with actual industry experience from licensing to software implementation. We’ve seen it all. We truly take the time to fully understand your business before diving into solutions and stay involved to ensure a guiding hand, full transparency, and ultimately the successful completion of any project.  

We're here to help you thrive in this ever evolving industry.